Video Strategy

  • How To Use Video To Get More Customers

    If you’re trying to sell a product or service online but you’re not getting enough sales, then you must watch this…

    Read More
  • Customer Journey

    There are five stages to consider when creating an Integrated Video System that will guide your ideal audience through the Customer Journey to buy your stuff. And all you need is just three types of videos for your campaign.

    Read More
  • How to Get More Views for Your Video Ads

    If you want to get more views for your video ads, then you need to do two things; grab instant attention within the first three seconds and create instant desire to keep them wanting to watch the rest of your video.

    Read More
  • What You Can Learn From the ‘Mad Men’ For Your Video Ad Campaigns

    Just because any business owner can set up a video ad campaign on Facebook or YouTube doesn’t mean they can make it work.

    Read More
  • Video Script Generator

    Do you use video to promote a great product or service but you can’t seem to get enough people to buy your stuff?
    Then the problem is not your product, it’s your message.

    Read More
  • How to Structure Your Videos

    Having a solid structure helps you focus on the actual content and ensures you have all the necessary elements in the right places to be effective.

    Read More
  • How to Brand Your Video to Double Your Profits

    Do you know the most effective way to increase profits for your business?
    Easy. Increase your prices.
    But how do you increase your prices and not lose sales to your competitors?
    Easy. Branding.

    Read More
  • Know Your Numbers For Profitable Video Ads

    In this Video Workshop, I show you a simple spreadsheet formula that I use for all of my campaigns so that I can consistently run profitable campaigns.

    Read More
  • How to Create Profitable Facebook Video Ads

    Video is hands down the most effective way to cut through the clutter and setting up a strategic Facebook video ad campaign is the only way to you can control exactly who sees your video and when they see them.

    Read More
  • How to Speak on Camera

    You already know you need video to grow your business. You know you can create your video with just your smartphone and upload it to your favourite social media platform. You know you’ve got great content ideas for your videos and you know you have an audience that want to watch them. So what’s holding you back?

    Read More
  • How to Optimize and Scale Video Ad Campaigns

    Learn how to optimize and scale your video ad campaigns for profit.

    Read More
  • Video Ads That Convert

    Take your audience through the ten stages of conversion for more effective video ads.

    Read More
  • Live Video Marketing
    Live Video Marketing – The Solution

    There are thousands of business owners, marketers, coaches and consultants that know video is a highly effective tool to attract and engage their target audience.

    Read More
  • How to Create Effective Video Ad Campaigns

    In this video I show you how to set up an effective video ad campaign with one simple change that helped me to increase my Return On Investment by a whopping 1997%. Yes, it’s true!

    Read More
  • How to Attract More Online Leads with Video

    The TLC Formula will help you to deliver the right message, to the right audience, at the right time on autopilot so that you can focus on doing what you do best – working to serve your customers.

    Read More
  • How to Start a New Business Using Video Content Marketing Part 3: The Money

    There are two parts to the Monetization process – during the Audience Building stage and when you reach the Minimum Viable Audience stage.

    Read More
  • YouTube Watch Time v Video Views

    YouTube has recently updated your analytic reports to show the importance, their algorithms place on watch time rather than the amount of views a video receives.

    Read More
  • How to Start Your Business Using Video Content Marketing Part 2: The Audience

    In this video, we’re going to look how to build your audience who will in time, become your loyal customers.

    Read More
  • How to Start a Business Using Video Content Marketing Part 1: The Content

    You can start your own business today without even having a product or service to sell. And you can do that using the power Video Content Marketing.

    Read More
  • Live Video Streaming for Local Business

    Live mobile streaming allows you to show you and your business behind your facade.

    Read More
  • How to Create Shallow Depth of Field Using Your Video Editing Software

    Do you want to create the film look for your video using a shallow depth of field? Well, you don’t need a DSLR video camera, or any fancy lens. In fact you can use your existing camcorder or even your smartphone.

    Read More
  • The 7 Key Questions for your Video Marketing Strategy

    Are you getting the results you were hoping with your video marketing. If not, you need to re-think you strategy. I won’t be giving you the answers – just the right questions.

    Read More
  • Your Video Marketing Sales Funnel Template

    A sales funnel is simply a process that you take your customers through to buy your products or services.

    Read More
  • Building your Personal Brand with Video

    If you want to stand out from your competitors and break through the content clutter,
    then you need to create a strong and unique brand. And there is nothing as effective as using a personal brand, and I’ll show you how to build yours using power of video.

    Read More
  • How to Engage your Audience by Disrupting Them

    When we see things that fit our expectations, we don’t have to think about them and they become unconscious. The brain is hard-wired to ignore the old and only focus on the new.

    Read More
  • How to Use the New YouTube Interactive Cards

    YouTube has introduced new interactive cards, which will replace the annotations you see pop up on some videos.

    Read More
  • Do Subliminal Messages Really Work in Videos?

    Do Subliminal Messages actually work in videos? Well we are going to find out with a little experiment – and you can be part of it.

    Read More
  • Video SEO Guide

    Have you ever created a video that you put your heart and soul into it, uploaded it, and waited for your audience to come – but they never did?

    Read More
  • How to make your Video Marketing Interactive.

    Are you bored watching the same old ‘linear’ videos? You know the ones that start at the start and end at the end. When all you can do is watch it – or more likely, switch it off.

    Read More
  • How to Make your Video Marketing Personal

    As a Marketer, I love automation.It allows you to keep in contact with you customer database with tools such as autoreponders. But it also has its downside.

    Read More
  • The Four Essential Tools for your Video Marketing Productions

    Creating your marketing videos doesn’t require a Hollywood budget. A bit of creativity, a touch of ingenuity, and a dash of careful planning can turn your simple productions into professionally looking masterpieces.

    Read More
  • Call to Action Tips for Video Marketing

    Publishing your marketing video online is like throwing a dinner party and inviting everyone to come along. You’ve made all the effort organising the food, drinks, and the entertainment, and everyone seems to be having a great time.
    But once the lights go out, what are you left with… a lot of mess to clean up. Unless of course you’ve used effective Call to Actions

    Read More
  • Create Effective Talking Head Videos

    One of the most popular formats for online videos is the ‘Talking Head’ video. When viewers are able to see facial expressions combined with your tone of voice, presenters can really make a connection with their audience.

    Read More
  • The Video Marketer’s Guide to Green Screen

    Using a green screen for your marketing videos is a great option. But there are a few technical issues you need to be aware of the pull it off.

    Read More
  • The Video Marketer’s Guide to Mise-en-scene

    You’ve written a great script.
    You’ve practiced your presentation.
    You’re perfectly focused on your video capture device.
    And your new microphone is recording great audio.
    But there’s still something that is just not quite right…
    Ah yes, you forgot the mise-en-scene.
    What is the mise-en-scene? Let me explain.

    Read More
  • ONE tip for all Content Creators

    I have read many blogs and watched many videos. I have learnt a great deal of new and interesting things. I have also read and watched a great deal of content that I wished I hadn’t.

    Read More
  • Short Form Video Marketing

    With the more and more video content out there, viewers have got less time to spend on each video. So short form video will become vital to your video marketing strategy.

    Read More
  • Should you be using 4K for your Video Marketing?

    4K or not 4k, that is the question. Should you using Ultra High Definition for your video marketing?

    Read More
  • Optimise your Video to Maximise your Views Part 3

    In the third and final part on optimising your video to maximise your views, we look at the use of annotations.

    Read More
  • Optimise your video to maximise your views Part 2

    Video is a visual medium and the video’s thumbnail plays a significant role in viewers selecting a video to watch. It works like a mini poster promoting for your video.

    Read More
  • Optimise your video to maximise your views. Part 1

    You’ve worked hard to to create your video marketing masterpiece. You’ve put in the time, effort and a bit of creativity to produce a video that you are proud to share with your target audience. Buy you’re just not getting the number of views you had hoped for.

    Read More
  • Video Marketing Template that will work for all your videos

    Is there such a thing as a video marketing template? A format that that will work time after time? Perhaps there is. Video presentations need a structure and this one that I will share with you, will work for all of your marketing videos.

    Read More
  • Using Video for your Content Marketing Strategy

    Video is the most powerful and engaging media and is quickly establishing itself as the number one tool in the content marketing strategy kit.

    Read More
  • How to apply the 6 Principles of Persuasion in your Video Marketing Strategy

    We all make hundreds of decisions every day, but do you know why you make particular decisions? Well most people don’t. In this video I am going to share with you, the six scientifically proven methods, that influence our decisions, and how you can use them to improve you video marketing.

    Read More