The Video Marketer’s Guide to the Essential Tools for Effective Videos



I receive many inquiries asking what equipment I use to create my videos. In this video I go through the four essential tools I use including the video camcorder, tripod, external microphone and lights. I also look at other useful accessories such as the light reflector and the green screen I use to create visually exciting backgrounds.Below you will find a list of products that I use every day or that are similar but just as effective. I hope you find it useful as a guide for your own needs. Some of the links are from my affiliates so if you do make a purchase using those links, then I thank you for your support.



The tools I use for all of my videos.
Gerry Tacovsky, Video Marketing Producer


Canon XA20 Professional Camcorder

This is the exact video camcorder that I use for my YouTube videos and I love it! You can set it in auto mode and just shoot without worries. Or you can shoot in manual mode giving you all the control you need to be creative. There is also Cinema mode which gives your video the “film” look which is perfect for your “Brand Stories”.

What makes this camcorder a step up from the consumer models is the XLR audio inputs which gives you the option of using professional microphones for superior sound.

  • Newly designed Genuine Canon 20x HD Video Lens (35mm equivalent: 26.8mm-576mm) with 8-Blade Circular Aperture and Manual Focus Ring.
  • 1080/60p recording in MP4 (35 Mbps) and AVCHD Progressive (28 Mbps) for high-quality capture of moving subjects; Slow- and Fast-Motion recording; plus Native 24p Recording.
  • New Canon 2.91 Megapixel HD CMOS Pro Image Sensor and new DIGIC DV 4 Image Processor provide high sensitivity and wide dynamic range
  • Built-in Wi-Fi® technology (Dual Band 5 GHz/2.4 GHz) allows you to wirelessly share your images and video or send to a PC.
  • A detachable handle provides expanded audio performance and flexibility including two built-in XLR audio input terminals with phantom power and manual gain control, an infrared emitter and diffuser light, an accessory shoe (cold), an external microphone holder, and zoom control. Infrared shooting mode for extreme lowlight conditions.

This Canon camcorder is a great option if you are serious about video marketing and want quality visuals and outstanding audio to show your brand to the world. I highly recommend it.


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Apple iPhone 6, Space Gray, 16 GB

If you do not want to invest in a dedicated video camcorder, then using a smartphone is a great option. Personally I use the iPhone and so I will recommend it. Particularly the new iPhone 6 which makes it easy to shoot amazing video, we new features like the option to capture 1080p HD at 60 fps, 240-fps slow motion and time-lapse video. This is seriously good. Even if you already have a camcorder, the iPhone can be used as a second camera to capture another angle.




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Logitech HD Pro Webcam C920, 1080p Widescreen Video Calling and Recording



This is the webcam I use for my Video Content Marketing shows every week. Superb image and a great price.

  • Full HD 1080p video calls on Skype with sharpest video-call picture; HD 720p video calls on favorite IM services like Yahoo! Messenger and Gmail Voice
  • H.264 hardware encoding for faster, smoother HD experiences, OS support- Windows XP x32 / x64, Windows Vista x32 / x64, Windows 7 x32 / x64
  • Carl Zeiss optics with premium 20-step autofocus
  • Snap pro-quality pics; fast upload to Facebook, Twitter and YouTube
  • HD video calls on Windows-based PCs or on any HDTV with HDMI connection from a PC laptop


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RODE VideoMic Studio Boom Kit

With Windmuff, Boom Stand, Adapter, 25′ Cable




You need quality audio for your videos – period. I use the Rode brand because their microphones capture superb sound at a great price. This kit is all you need.

  • Great kit for small-studio recording for school projects, YouTube, interviews and more!
  • Comes with Videomic, windmuff, stand, stand adapter, and 25′ extension cable
  • Stand extends to over 6′ in height for studio overhead booming
  • 25′ cable allows Videomic to easily connect directly to a camera
  • Videomic improves the audio quality over the camera’s on-board microphone

This microphone kit will work with any camcorder including the Canon XA20, however if you want to use the professional XLR output then select other Rode microphone with XLR options.


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Rode smartLav+ Lavalier Microphone for iPhone and Smartphones

This is a quality lavalier microphone to use with your smartphone.

  • Professional Lavalier Mic with TRRS Jack
  • Compatible with iOS devices and select Android devices
  • Operates in conjunction with RODE Rec app
  • Discrete 4.5mm miniature microphone
  • Omni-directional condenser capsule
  • Removable water resistant pop filter
  • Including Lavalier mounting Clip and Pouch
  • Designed in Australia
  • Kevlar reinforced cable

Consumer Alert: Most users do not need a license to operate this wireless microphone system. Nevertheless, operating this microphone system without a license is subject to certain restrictions: the system may not cause harmful interference; it must operate at a low power level (not in excess of 50 milliwatts); and it has no protection from interference received from any other device. Purchasers should also be aware that the FCC is currently evaluating use of wireless microphone systems, and these rules are subject to change. For more information, call the FCC at 1-888- CALL-FCC (TTY: 1-888-TELL-FCC) or visit the FCC’s wireless microphone website at http://www.fcc.gov/cgb/wirelessmicrophones.


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Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone

The quality of this microphone can match more expensive brands and that’s why I use this with my all of my webinars and Google hangouts.

  • Handheld dynamic microphone with USB digital output and XLR analog output
  • USB output connects to your computer for digital recording, while the XLR output connects with your sound system conventional microphone input for use in live performance
  • Smooth, extended frequency response ideally suited for podcasting, home studio recording, field recording, voiceover, and on-stage use
  • Built-in headphone jack allows you to directly monitor your microphone output without audible delay
  • Cardioid polar pattern reduces pickup of unwanted sounds from the sides and rear


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Manfrotto MT055XPRO3 Aluminium Tripod Legs with MVH502AH Video Head

MVH502AH Video Head Full smoothness control while shooting thanks to the variable fluid mechanisms. Ideal for latest camcorder and DSLR cameras.

The Manfrotto MT055XPRO3 Aluminum 3 Sections Tripod with Horizontal Column delivers an unprecedented level of stiffness. It is its 90deg. center column mechanism, which allows the column to be extended vertically as normal, or horizontally to open up a wide range of framing and shooting possibilities; this makes it an extremely versatile tripod.


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Universal Smartphone Holder and Flexible Mini Tripod for iPhone Samsung Galaxy





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CowboyStudio Photography/Video Portrait Umbrella Continuous Triple Lighting Kit

With Three Day Light CFL Bulbs, Three Stands,
Two Umbrellas, and One Carrying Case For Product, Portrait, and Video Shoots




Videos love light and this kit is all the lighting you need for your YouTube videos.
Simple to set up, uses low energy and little heat. Great value.

  • Three (3) 45 Watt 5500k Daylight bulbs
  • Two (2) 7 Ft light stand, One (1) Mini Light stand
  • Three (3) Light Socket
  • Two (2) 33 inch White umbrella
  • One (1) Padded Carrying Case


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LimoStudio 43″ Video Studio Lighting Disc Reflector, 5-in-1, 5 Colors, Black, White, Gold, Silver, Translucent, AGG808

The disc reflector may not be an essential tool but I use every time I shoot a video. Sometimes I use it as an extra light by reflecting from behind the main subject in a studio set up. However the reflector is most useful for outdoor shots to fill in the shadows caused by the sun.

  • (1) x 5 in 1 Photography Studio Collapsible Multi Photo Disc Reflector
  • Silver: for contrast and increase highlights | Gold: achieve warm glowing skin tones | Black: block out unwanted light | White: produce neutral color temperature | Translucent: for softer look without shadow
  • Size Open : 43″ Diameter (When folded: 15″ Diamter)
  • Lighting Controls & Modifiers


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CowboyStudio Photography Photo Reversible Pop Out Background Panel (Blue and Green)



Do you want to add magic to your videos? Then you need a green screen so that you can key out the background and put in a background of your choice. No need to travel to exotic locations – just shoot in your office or studio and replace the background to suit your video.

  • 5 x 7 ft when extended
  • Folds down to a compact 30″ X 30″
  • Chromakey green on one side and blue on the reverse
  • Spring steel liner flexes out to hold the material tight
  • Zippered Case included

This screen is perfect for a presenter on camera and the only limit is your imagination.


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Corel VideoStudio Pro X7

This is a really powerful video editor at a great price. It’s easy to learn so that you can get straight into editing your videos and add special effects.

Corel VideoStudio Pro X7 offers new time-saving 64-bit power, faster 4K and HD render times. Create a huge range of video projects, slideshows, screen recordings, stop motion animation, and much more.


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EasyVideoSuite

Now that you’ve made your video, you need to show it to the world!

Easy VideoSuite is a very effective platform to showcase your videos to your target audience.
It integrates with WordPress, Paypal, AWeber, Mailchimp, Infusionsoft and other video tools.
Check the link below to see what this amazing platform can do for you.


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Easy Webinar



Now you can create a complete All-In-One Webinar (lead generation) system for your business straight from your own WordPress site. Webinars/Online Events can’t be beat for teaching and selling to a community. We know this and chances are you know this.

EasyWebinar will give you the ability to create high converting webinar/event funnels using our customized templates and integrations. From live events that integrate with Google Hangouts and YouTube Live (private events) to pre-recorded Amazon videos that stream in real time. EasyWebinar does it all.


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Popup Domination

Growing your email list ensures your business success and this software does a great job in capturing emails. Used by many online entrepreneurs, this is one of the better products at a very affordable price.


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